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08:00

Doors open!

Entrance
09:00

Welcome!

Opening remarks from the team at Gothenburg Tech Week!

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Main Stage
Malin Kjällström
Managing Director at GTW
Annsi Krol
Head of Communication at GTW
Isabella Robertsson
Project manager at GTW
Peter Kurzwelly
Moderator / Head of AI at Swedish Television (SVT)
Lisa Fenn
Moderator / Strategy Consultant at VINK
09:15

Can Sweden Lead the Next Automotive Revolution?

Software, AI and advanced computing are transforming both the car and the industry behind it. Drawing on Volvo Cars’ transformation, Alwin Bakkenes explores what this shift demands from established automotive companies and how Sweden’s strengths in engineering, safety and industrial collaboration could help secure a leading role.

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Main Stage
Alwin Bakkenes
Head of Global Software Engineering at Volvo Cars
09:30

Sweden's Next AI Move

Sweden already has several structural advantages, industrial capability, digital maturity, strong research, public-sector data, clean energy and credible AI institutions but leadership will depend on turning them into faster adoption, investment, computing capacity, skills and clear rules.

Read more
Main Stage
Astrid Sjögren
Sector initiative manager SME at AI Sweden
David Magård
Director Regulatory and Government Affairs at SIROS Foundation
Rudolf Antoni
Regional Director West Sweden at Confederation of Swedish Enterprise
Patrik Sandgren
Policy Expert at Teknikföretagen
10:00

If you can think it, you can try it: Leading a company built AI first

Coretura was founded in 2025 by Volvo Group and Daimler Truck to build one software foundation for the commercial vehicle industry. Two owners with a century of history each, and a company with none of it. Coretura never had to fit AI into existing operations. It was built around AI from the start, choosing everything as code so tooling, governance and decisions could move at the same speed. Johan Lundén explores what this means for the organisation: why Coretura is deliberately flat, what it asks of leaders when employees can decide faster than any hierarchy can approve, and where it gets hard.

Read more
Main Stage
Johan Lundén
CEO at Coretura
10:15

Leading Through the AI Shift

AI allows people to experiment, build and make decisions faster than most organisations are designed to handle. That changes what leadership needs to provide, from direction and trust to structures that can turn individual initiative into shared capability. Bringing together perspectives from building an AI-first company, organisational transformation and intrapreneurship, this panel explores how leaders can redesign ways of working, develop the right capabilities and move from scattered experimentation to lasting business value.

Read more
Main Stage
Albert Bengtson
Co-founder Immersive Sweden
Johan Lundén
CEO at Coretura
Johan Norrfjärd
Co-founder and CEO at Beyond Talking
10:45

Coffee break and Networking

Dawn (Lounge area)
11:15

Panel: The Real Cost of AI

AI tools may be easy to test, but their true cost becomes harder to predict as usage grows. Token-based pricing, multiple tools and models, integration, data infrastructure and human oversight can turn a promising pilot into a significant operational investment. Organisations need to understand the cost of the entire AI-enabled process, not simply the price of the tool, and determine where AI creates enough value to justify scaling it.

Read more
Main Stage
Andreas Lundmark
Founder and CEO at BergetAI
Charles Maddok
Co-founder and CEO at Strawberry Browser
Yixin Fang
Head of Auto and maufacturing industry Nordics at AWS
11:45

Panel: Powering the AI Economy

AI may feel digital, but its growth depends on physical infrastructure. Data centres need vast amounts of reliable electricity, while industry and transport are electrifying at the same time. The challenge is not only producing enough power, but expanding the grid, shortening connection queues and deciding where new capacity should be built. This panel brings together perspectives from the energy system, data centre innovation and AI-powered grid planning to explore how Sweden can meet growing demand while keeping energy reliable, affordable and competitive.

Read more
Main Stage
Eric Zinn
Sustainability Director at Göteborg Energi
Tomas Ohlson
Co-Founder Elergi
Isabelle Kemlin
Business and Innovation Executive at RISE
12:15

The Blueprint Ahead

A look back at the key ideas from the morning and a guide to the afternoon ahead, from lunch and networking to case-driven Tech Blueprint sessions and expert roundtables.

Read more
Main Stage
Peter Kurzwelly
Moderator / Head of AI at Swedish Television (SVT)
12:20

Lunch and Networking

Dawn (Lounge area)
13:15

Sovereignty First: Building AI infrastructure that Europe can actually trust

AI sovereignty goes beyond where data is stored. It is about retaining control over models, suppliers, costs and future choices. Berget AI and Klang.ai explore its strategic, political, economic and technical dimensions, what customers need in practice, and how policymakers should respond. The session also examines the role of open-weight models and open-source technology in building that control while meeting regulatory requirements.

Read more
Stage B
Andreas Lundmark
Founder and CEO at BergetAI
Jacob Andersson
Co-founder Klang.ai

No engineer left behind: Shifting an organisation to AI first

Most AI transformations will not stall because of the technology. They will stall because teams are left to navigate the shift alone.

In this session, we share how we used role-specific cohorts, open failure-sharing forums and embedded team champions to transition our engineering and design teams into a new AI-powered operating model. Expect an honest look at what worked, what failed and the metrics that mattered, along with a practical blueprint for building AI capability across an organisation.

Read more
Stage A
Ruxandra Teodoru
Area VP of User Experience at Recorded Future
Malin Wenell
AVP Engineering, Integrations at Recorded Future
13:45

How hard can it be? Just ask Claude.

For one person, asking Claude is easy. Ask it what your biggest customer actually agreed to, why the pricing model looks the way it does or who should be allowed to see what, and things get complicated fast. This session explores what it takes to make “just ask Claude” work across an entire company: structured data, continuously captured knowledge, relationship-based permissions, shared processes and automation, all without compromising security.

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Stage B
John Johansson
CTO and Founder at Devies

What it means for companies and products when everything is easy to build

Before the limit for many companies was how fast software could be written. Today, the limit is how fast decisions can be made and how quickly you learn from feedback. Building companies and products on agents requires a new operating model. The value created shifts away from product implementation toward knowledge of the problem it solves. This talk shares learnings from Staer on running a company on agents and explains what the future looks like for products.

Read more
Stage A
Jan Erik Solem
CEO and co-founder of Stær
14:15

From Individual AI to Scalable Value

Technology has never been more accessible. As AI spreads, the challenge is shifting from access to creating value at scale.

At Logivity, individual experimentation quickly opened new possibilities. It also revealed a challenge familiar from transport logistics: optimising individual parts does not necessarily optimise the whole. Different AI tools and approaches can create local value while remaining difficult to connect and scale.

Logivity CEO Jessica Öhrblad and Johan Berntsson, Chief Technology Officer, share how they are moving from individual AI use towards a shared organisational capability, without losing the speed and creativity of experimentation.

Read more
Stage A
Jessica Öhrblad
Chief Executive Officer at Logivity
Johan Berntsson
Chief Technology Officer at Logivity

Lessons from AI-Driven Software Engineering That Can Improve Design and Make Productivity

As generative AI begins to automate software engineering, new principles are emerging that also apply to Design and Make processes. AI-enabled development shifts the focus toward clear requirements, structured documentation, and rigorous validation to guide and verify generated outputs. While execution becomes increasingly automated, professional oversight remains critical to ensure reliability and quality. This talk will explore how these lessons can transform Design and Make workflows—enabling faster design execution with AI while elevating the importance of design and manufacturing specifications, thoughtful application of AI where it adds value, and expert-driven verification to build trust in AI-enabled workflows.

Read more
Stage B
Anthony Ruto
Senior Director, Research Engineering at Autodesk
Andrew Harris
Director, Research at Autodesk
14:45

Coffee and Networking

Dawn (Lounge area)
15:30

Keynote: When Physical AI Transforms Industry

As AI moves from analysing information to interacting with the physical world, new opportunities are emerging across manufacturing and logistics. Susanne Timsjö shares ABB Robotics’ perspective on this shift, exploring how AI, software and robotics are converging to create more adaptive, autonomous and intelligent industrial systems, and what this means for the future of automation.

Read more
Main Stage
Susanne Timsjö
Managing Director at ABB Robotics Nordics
15:45

Keynote:Teaching Machines to Understand the Physical World

Physical AI must make sense of environments that are complex, unpredictable and rarely offer one objectively correct answer. For machines to act safely in the real world, they need more than large models and vast amounts of data. They need relevant data, continuous human feedback and reliable ways to evaluate how well they understand difficult situations.Daniel Langkilde explores what it takes to build AI systems that can perceive, learn and make better decisions in the physical world, and why human judgement remains essential as these systems scale.

Read more
Main Stage
Daniel Langkilde
Founder and CEO at Kognic
16:00

Fireside: What Will It Take to Scale Physical AI?

Physical AI is moving intelligent systems beyond digital environments and into machines that operate in the real world. But scaling these systems across industry requires more than advanced robotics and powerful AI models. It depends on high-quality data, reliable performance, safety, infrastructure and the ability to integrate new capabilities into existing industrial environments. Susanne Timsjö and Daniel Langkilde explore what it will take to move Physical AI from promising applications to widespread industrial use.

Read more
Main Stage
Susanne Timsjö
Managing Director at ABB Robotics Nordics
Daniel Langkilde
Founder and CEO at Kognic
Peter Kurzwelly
Moderator / Head of AI at Swedish Television (SVT)
16:30

Winner announcement: GTW x Chalmers Tech Blueprint Hackathon

The final reveal of the winning team from the GTW × Chalmers Tech Blueprint Hackathon. Over one week, multidisciplinary teams work on real challenges from industry, developing solutions that combine technology, business and fresh perspectives. Today, we announce which team takes home the win.

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Main Stage
16:50

Wrap up!

A final reflection on the day’s key ideas, conversations and takeaways, before we close Tech Blueprint and look ahead to what comes next.

Read more
Main Stage
Malin Kjällström
Managing Director at GTW
Annsi Krol
Head of Communication at GTW
Isabella Robertsson
Project manager at GTW
Peter Kurzwelly
Moderator / Head of AI at Swedish Television (SVT)
Lisa Fenn
Moderator / Strategy Consultant at VINK
17:00

Networking and After Conferencing

Join us at the bar for drinks and snacks after the conference. Food and drinks are available for individual purchase.

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The amazing venue - World of Volvo

Set in the heart of Gothenburg, World of Volvo provides the perfect backdrop for a day dedicated to technology, innovation, and collaboration.

With its striking architecture, modern event spaces, and welcoming atmosphere, the venue has quickly become one of the city's premier destinations for conferences and events. From keynote sessions and founder conversations to networking and roundtable discussions, Tech Blueprint will make full use of the venue's unique spaces throughout the day.


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Speakers Main Stage / Hall A & B

Lisa Fenn
Moderator / Strategy Consultant at VINK

Welcome!

Main Stage

Opening remarks from the team at Gothenburg Tech Week!

Read more

Wrap up!

Main Stage

A final reflection on the day’s key ideas, conversations and takeaways, before we close Tech Blueprint and look ahead to what comes next.

Read more

Peter Kurzwelly
Moderator / Head of AI at Swedish Television (SVT)

Welcome!

Main Stage

Opening remarks from the team at Gothenburg Tech Week!

Read more

The Blueprint Ahead

Main Stage

A look back at the key ideas from the morning and a guide to the afternoon ahead, from lunch and networking to case-driven Tech Blueprint sessions and expert roundtables.

Read more

Fireside: What Will It Take to Scale Physical AI?

Main Stage

Physical AI is moving intelligent systems beyond digital environments and into machines that operate in the real world. But scaling these systems across industry requires more than advanced robotics and powerful AI models. It depends on high-quality data, reliable performance, safety, infrastructure and the ability to integrate new capabilities into existing industrial environments. Susanne Timsjö and Daniel Langkilde explore what it will take to move Physical AI from promising applications to widespread industrial use.

Read more

Wrap up!

Main Stage

A final reflection on the day’s key ideas, conversations and takeaways, before we close Tech Blueprint and look ahead to what comes next.

Read more

Stephanie Darvill
Moderator Founder Stage / Head of Accelerator Daya Ventures

Stephanie Darvill returns for her fourth year as a moderator at Gothenburg Tech Week, hosting conversations on the Founder Stage. An experienced moderator at events including Women in Tech Sweden and TechBBQ, she is Head of Accelerator at Daya, a femtech startup hub, and Programme Manager at Women in Tech Sweden. She looks forward to honest conversations with founders about the innovations they are building across the Nordics and beyond.

Alwin Bakkenes
Head of Global Software Engineering at Volvo Cars

Can Sweden Lead the Next Automotive Revolution?

Main Stage

Software, AI and advanced computing are transforming both the car and the industry behind it. Drawing on Volvo Cars’ transformation, Alwin Bakkenes explores what this shift demands from established automotive companies and how Sweden’s strengths in engineering, safety and industrial collaboration could help secure a leading role.

Read more

Susanne Timsjö
Managing Director at ABB Robotics Nordics

Susanne Timsjö is the Managing Director of ABB Robotics Sweden AB and Head of ABB Robotics in the Nordic region. With extensive experience at ABB spanning software development, innovation, sales, and business development, she leads efforts to help industry become more competitive, flexible, and sustainable through automation, robotics, and AI.

Susanne is particularly passionate about how artificial intelligence can be translated into intelligent and autonomous solutions that create real value in manufacturing and production environments. She is a highly regarded speaker on robotics, AI, and the future of industry.

Keynote: When Physical AI Transforms Industry

Main Stage

As AI moves from analysing information to interacting with the physical world, new opportunities are emerging across manufacturing and logistics. Susanne Timsjö shares ABB Robotics’ perspective on this shift, exploring how AI, software and robotics are converging to create more adaptive, autonomous and intelligent industrial systems, and what this means for the future of automation.

Read more

Fireside: What Will It Take to Scale Physical AI?

Main Stage

Physical AI is moving intelligent systems beyond digital environments and into machines that operate in the real world. But scaling these systems across industry requires more than advanced robotics and powerful AI models. It depends on high-quality data, reliable performance, safety, infrastructure and the ability to integrate new capabilities into existing industrial environments. Susanne Timsjö and Daniel Langkilde explore what it will take to move Physical AI from promising applications to widespread industrial use.

Read more

Andreas Lundmark
Founder and CEO at BergetAI

Andreas Lundmark is CEO and co-founder of Berget AI, building secure, sovereign AI infrastructure and inference for the EU. Before founding Berget, he spent two decades advising blue-chip and private equity clients on AI and strategy, including as Partner & MD at Boston Consulting Group, where he led AI-driven transformation across telecom, media, retail, and industrial sectors. He's also active as an investor and board advisor to early-stage tech companies.

Panel: The Real Cost of AI

Main Stage

AI tools may be easy to test, but their true cost becomes harder to predict as usage grows. Token-based pricing, multiple tools and models, integration, data infrastructure and human oversight can turn a promising pilot into a significant operational investment. Organisations need to understand the cost of the entire AI-enabled process, not simply the price of the tool, and determine where AI creates enough value to justify scaling it.

Read more

Sovereignty First: Building AI infrastructure that Europe can actually trust

Stage B

AI sovereignty goes beyond where data is stored. It is about retaining control over models, suppliers, costs and future choices. Berget AI and Klang.ai explore its strategic, political, economic and technical dimensions, what customers need in practice, and how policymakers should respond. The session also examines the role of open-weight models and open-source technology in building that control while meeting regulatory requirements.

Read more

Daniel Langkilde
Founder and CEO at Kognic

Daniel Langkilde is co-founder and CEO of Kognic. He is an experienced machine learning practitioner and previously led the "Collection & Analysis" area at Recorded Future. Daniel has published several thought leadership articles on applied AI and AI alignment. He holds an M.Sc. in Engineering Mathematics from Chalmers and has also been a visiting researcher at MIT and UC Berkeley.

Kognic is a leader in data annotation for autonomous vehicles, offering a purpose-built platform that seamlessly integrates scalable and cost-effective human feedback into customers' data pipelines. We help teams in the automotive and robotics industries build, train, and validate safe and robust AI systems that can navigate our world.

Keynote:Teaching Machines to Understand the Physical World

Main Stage

Physical AI must make sense of environments that are complex, unpredictable and rarely offer one objectively correct answer. For machines to act safely in the real world, they need more than large models and vast amounts of data. They need relevant data, continuous human feedback and reliable ways to evaluate how well they understand difficult situations.Daniel Langkilde explores what it takes to build AI systems that can perceive, learn and make better decisions in the physical world, and why human judgement remains essential as these systems scale.

Read more

Fireside: What Will It Take to Scale Physical AI?

Main Stage

Physical AI is moving intelligent systems beyond digital environments and into machines that operate in the real world. But scaling these systems across industry requires more than advanced robotics and powerful AI models. It depends on high-quality data, reliable performance, safety, infrastructure and the ability to integrate new capabilities into existing industrial environments. Susanne Timsjö and Daniel Langkilde explore what it will take to move Physical AI from promising applications to widespread industrial use.

Read more

Isabelle Kemlin
Business and Innovation Executive at RISE

Isabelle is Business and Innovation Executive at RISE’s Data Center Systems unit, a world-leading testbed and innovation hub working with companies including Google, Meta, Ericsson and ABB. She brings over 15 years of leadership experience in mission-critical environments and previously led CBRE’s data centre operations in the Nordics. Isabelle is also co-founder and Vice Chair of the Swedish Datacenter Industry and Vice President of the European Data Centre Association.

Panel: Powering the AI Economy

Main Stage

AI may feel digital, but its growth depends on physical infrastructure. Data centres need vast amounts of reliable electricity, while industry and transport are electrifying at the same time. The challenge is not only producing enough power, but expanding the grid, shortening connection queues and deciding where new capacity should be built. This panel brings together perspectives from the energy system, data centre innovation and AI-powered grid planning to explore how Sweden can meet growing demand while keeping energy reliable, affordable and competitive.

Read more

Astrid Sjögren
Sector initiative manager SME at AI Sweden

Astrid is responsible for initiatives focusing on small and medium-sized businesses at AI Sweden. With a background in engineering physics and entrepreneurship, she is known for explaining AI in a clear way, grounded in data and without the hype. Astrid has helped thousands of people and over 500 organizations use AI in a safe and responsible way.

Sweden's Next AI Move

Main Stage

Sweden already has several structural advantages, industrial capability, digital maturity, strong research, public-sector data, clean energy and credible AI institutions but leadership will depend on turning them into faster adoption, investment, computing capacity, skills and clear rules.

Read more

David Magård
Director Regulatory and Government Affairs at SIROS Foundation

David Magård has an extensive background in AI law, policy and implementation from different parts of the Swedish Government. He has a legal background and negotiated the AI Act, led work on the Swedish Trust Model for AI in the public sector and on the AI regulatory sandbox, and has served as an expert to the European Commission. David works as a Director at SIROS Foundation, a non-profit organisation that builds and supports open source digital identity solutions, mainly for digital wallets, including identity for AI (agents). David is also an advisor to Agion.

Sweden's Next AI Move

Main Stage

Sweden already has several structural advantages, industrial capability, digital maturity, strong research, public-sector data, clean energy and credible AI institutions but leadership will depend on turning them into faster adoption, investment, computing capacity, skills and clear rules.

Read more

Johan Lundén
CEO at Coretura

Johan has extensive experience from a long international career in the automotive industry. His expertise spans engineering, strategy, sales, and business development, with notable positions at AB Volvo, Traton, and Scania.

If you can think it, you can try it: Leading a company built AI first

Main Stage

Coretura was founded in 2025 by Volvo Group and Daimler Truck to build one software foundation for the commercial vehicle industry. Two owners with a century of history each, and a company with none of it. Coretura never had to fit AI into existing operations. It was built around AI from the start, choosing everything as code so tooling, governance and decisions could move at the same speed. Johan Lundén explores what this means for the organisation: why Coretura is deliberately flat, what it asks of leaders when employees can decide faster than any hierarchy can approve, and where it gets hard.

Read more

Leading Through the AI Shift

Main Stage

AI allows people to experiment, build and make decisions faster than most organisations are designed to handle. That changes what leadership needs to provide, from direction and trust to structures that can turn individual initiative into shared capability. Bringing together perspectives from building an AI-first company, organisational transformation and intrapreneurship, this panel explores how leaders can redesign ways of working, develop the right capabilities and move from scattered experimentation to lasting business value.

Read more

Eric Zinn
Sustainability Director at Göteborg Energi

Eric Zinn is curious and analytical energy professional with a strong interest in electricity markets, flexibility, and smart energy solutions. He enjoys turning complex topics into clear insights and finding practical ways to create value from increasingly sustainable solutions.

Panel: Powering the AI Economy

Main Stage

AI may feel digital, but its growth depends on physical infrastructure. Data centres need vast amounts of reliable electricity, while industry and transport are electrifying at the same time. The challenge is not only producing enough power, but expanding the grid, shortening connection queues and deciding where new capacity should be built. This panel brings together perspectives from the energy system, data centre innovation and AI-powered grid planning to explore how Sweden can meet growing demand while keeping energy reliable, affordable and competitive.

Read more

Albert Bengtson
Co-founder Immersive Sweden

Leading Through the AI Shift

Main Stage

AI allows people to experiment, build and make decisions faster than most organisations are designed to handle. That changes what leadership needs to provide, from direction and trust to structures that can turn individual initiative into shared capability. Bringing together perspectives from building an AI-first company, organisational transformation and intrapreneurship, this panel explores how leaders can redesign ways of working, develop the right capabilities and move from scattered experimentation to lasting business value.

Read more

Rudolf Antoni
Regional Director West Sweden at Confederation of Swedish Enterprise

Sweden's Next AI Move

Main Stage

Sweden already has several structural advantages, industrial capability, digital maturity, strong research, public-sector data, clean energy and credible AI institutions but leadership will depend on turning them into faster adoption, investment, computing capacity, skills and clear rules.

Read more

Jessica Öhrblad
Chief Executive Officer at Logivity

Jessica Öhrblad is CEO of Logivity, where she leads the development of digital solutions for smarter, more efficient, and sustainable transport logistics. With extensive experience from senior roles in large, global organizations across the transport and logistics industry, she combines deep domain knowledge with a strong ability to drive change. Jessica is a committed advocate for data-driven optimization and for turning sustainability ambition into measurable impact.

From Individual AI to Scalable Value

Stage A

Technology has never been more accessible. As AI spreads, the challenge is shifting from access to creating value at scale.

At Logivity, individual experimentation quickly opened new possibilities. It also revealed a challenge familiar from transport logistics: optimising individual parts does not necessarily optimise the whole. Different AI tools and approaches can create local value while remaining difficult to connect and scale.

Logivity CEO Jessica Öhrblad and Johan Berntsson, Chief Technology Officer, share how they are moving from individual AI use towards a shared organisational capability, without losing the speed and creativity of experimentation.

Read more

Johan Berntsson
Chief Technology Officer at Logivity

Johan Berntsson comes with extensive experience in enterprise architecture, connected supply chains and technology-driven business development. Combining deep technical expertise with a strong understanding of complex business environments, he focuses on how technology can be applied and scaled to create tangible business value.

From Individual AI to Scalable Value

Stage A

Technology has never been more accessible. As AI spreads, the challenge is shifting from access to creating value at scale.

At Logivity, individual experimentation quickly opened new possibilities. It also revealed a challenge familiar from transport logistics: optimising individual parts does not necessarily optimise the whole. Different AI tools and approaches can create local value while remaining difficult to connect and scale.

Logivity CEO Jessica Öhrblad and Johan Berntsson, Chief Technology Officer, share how they are moving from individual AI use towards a shared organisational capability, without losing the speed and creativity of experimentation.

Read more

Malin Wenell
AVP Engineering, Integrations at Recorded Future

Malin is a senior cybersecurity and software engineering leader with a career built on one core belief: that great technology is made by great teams.With experience spanning startups, scale-ups, and large corporate organizations she brings a rare combination of deep technical roots and people-first leadership. She has owned engineering roadmaps, product strategy, hiring, and organizational performance across multiple teams and industries where the stakes are high and the margin for error is low.She holds a Master's in Computational Linguistics from the University of Gothenburg, where she is also based.

No engineer left behind: Shifting an organisation to AI first

Stage A

Most AI transformations will not stall because of the technology. They will stall because teams are left to navigate the shift alone.

In this session, we share how we used role-specific cohorts, open failure-sharing forums and embedded team champions to transition our engineering and design teams into a new AI-powered operating model. Expect an honest look at what worked, what failed and the metrics that mattered, along with a practical blueprint for building AI capability across an organisation.

Read more

Ruxandra Teodoru
Area VP of User Experience at Recorded Future

As Area VP of User Experience at Recorded Future, Ruxandra leads their user experience strategy and heads up design for the company’s AI initiatives. Her path into design leadership has wound through agencies, consultancies, the public sector, and global tech. A diverse background that gives her a useful view of how to build intuitive, impactful products and the high-performing teams behind them. She believes that the strongest products emerge when teams that are well-supported, constructively challenged, and empowered to grow, are given purposeful missions. Beyond her core role, she is an angel investor and early-stage advisor. She earned a Master’s in Interaction Design from Chalmers University of Technology and is based in Gothenburg, Sweden.

No engineer left behind: Shifting an organisation to AI first

Stage A

Most AI transformations will not stall because of the technology. They will stall because teams are left to navigate the shift alone.

In this session, we share how we used role-specific cohorts, open failure-sharing forums and embedded team champions to transition our engineering and design teams into a new AI-powered operating model. Expect an honest look at what worked, what failed and the metrics that mattered, along with a practical blueprint for building AI capability across an organisation.

Read more

Johan Norrfjärd
Co-founder and CEO at Beyond Talking

Johan Norrfjärd is CEO and co-founder of the change agency Beyond Talking, based in Gothenburg. He works at the intersection of technology, leadership, and organizational development, helping organizations turn change into practical action.

With extensive experience working with management teams, organizational design, and leadership development, he supports organizations in creating direction, strengthening collaboration, and developing new ways of working. Johan is also one of Sweden's most sought-after trainers in tech talent programs and has spent many years working closely with both technology companies and individuals looking to develop their skills for the future of work.

Leading Through the AI Shift

Main Stage

AI allows people to experiment, build and make decisions faster than most organisations are designed to handle. That changes what leadership needs to provide, from direction and trust to structures that can turn individual initiative into shared capability. Bringing together perspectives from building an AI-first company, organisational transformation and intrapreneurship, this panel explores how leaders can redesign ways of working, develop the right capabilities and move from scattered experimentation to lasting business value.

Read more

Anthony Ruto
Senior Director, Research Engineering at Autodesk

Lessons from AI-Driven Software Engineering That Can Improve Design and Make Productivity

Stage B

As generative AI begins to automate software engineering, new principles are emerging that also apply to Design and Make processes. AI-enabled development shifts the focus toward clear requirements, structured documentation, and rigorous validation to guide and verify generated outputs. While execution becomes increasingly automated, professional oversight remains critical to ensure reliability and quality. This talk will explore how these lessons can transform Design and Make workflows—enabling faster design execution with AI while elevating the importance of design and manufacturing specifications, thoughtful application of AI where it adds value, and expert-driven verification to build trust in AI-enabled workflows.

Read more

Andrew Harris
Director, Research at Autodesk

Lessons from AI-Driven Software Engineering That Can Improve Design and Make Productivity

Stage B

As generative AI begins to automate software engineering, new principles are emerging that also apply to Design and Make processes. AI-enabled development shifts the focus toward clear requirements, structured documentation, and rigorous validation to guide and verify generated outputs. While execution becomes increasingly automated, professional oversight remains critical to ensure reliability and quality. This talk will explore how these lessons can transform Design and Make workflows—enabling faster design execution with AI while elevating the importance of design and manufacturing specifications, thoughtful application of AI where it adds value, and expert-driven verification to build trust in AI-enabled workflows.

Read more

Jan Erik Solem
CEO and co-founder of Stær

What it means for companies and products when everything is easy to build

Stage A

Before the limit for many companies was how fast software could be written. Today, the limit is how fast decisions can be made and how quickly you learn from feedback. Building companies and products on agents requires a new operating model. The value created shifts away from product implementation toward knowledge of the problem it solves. This talk shares learnings from Staer on running a company on agents and explains what the future looks like for products.

Read more

Charles Maddok
Co-founder and CEO at Strawberry Browser

Panel: The Real Cost of AI

Main Stage

AI tools may be easy to test, but their true cost becomes harder to predict as usage grows. Token-based pricing, multiple tools and models, integration, data infrastructure and human oversight can turn a promising pilot into a significant operational investment. Organisations need to understand the cost of the entire AI-enabled process, not simply the price of the tool, and determine where AI creates enough value to justify scaling it.

Read more

Malin Kjällström
Managing Director at GTW

Malin Kjällström is the founder of Gothenburg Tech Week, which she launched in 2015 to strengthen West Sweden’s tech ecosystem and create new connections between startups, industry, investors and academia. With a background in business strategy, fundraising and project leadership, she is passionate about bringing different perspectives together and creating the conditions for collaboration, innovation and growth.

Welcome!

Main Stage

Opening remarks from the team at Gothenburg Tech Week!

Read more

Wrap up!

Main Stage

A final reflection on the day’s key ideas, conversations and takeaways, before we close Tech Blueprint and look ahead to what comes next.

Read more

Annsi Krol
Head of Communication at GTW

Annsi Krol is Head of Communications at Gothenburg Tech Week, an association dedicated to strengthening the tech ecosystem in Gothenburg, Sweden and across the Nordics. With more than 25 years of experience across communications, marketing, insights and technology, she brings people and perspectives together to turn complex ideas into meaningful conversations, stronger communities and action.

Welcome!

Main Stage

Opening remarks from the team at Gothenburg Tech Week!

Read more

Wrap up!

Main Stage

A final reflection on the day’s key ideas, conversations and takeaways, before we close Tech Blueprint and look ahead to what comes next.

Read more

Isabella Robertsson
Project manager at GTW

Isabella Robertsson is Project Manager at Gothenburg Tech Week, where she coordinates the people, partners, timelines and practical details that turn ambitious ideas into well-executed events. With a structured approach and a natural ability to keep many moving parts on track, she plays an important role in creating experiences where collaboration can happen and the Nordic tech community can come together.

Welcome!

Main Stage

Opening remarks from the team at Gothenburg Tech Week!

Read more

Wrap up!

Main Stage

A final reflection on the day’s key ideas, conversations and takeaways, before we close Tech Blueprint and look ahead to what comes next.

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